4 Feb 2014
The limited-edition beer is called “Hello, My Name is Vladimir” and the label on the bottle features a Warhol-style impression of Vladimir Putin wearing make-up.
The label also contains a satirical message that reads “Not for Gays”.
The brewery, called Brewdog, describes the product as the world’s first “protest beer”, launched to coincide with the Winter Olympics in Sochi.
Speaking at one of the company’s pubs, Brewdog spokesman Neil Taylor said that the beer was explicitly designed as a protest against new Russian laws that seek to ban what the Kremlin describes as gay “propaganda”.
“We’ve tried to hold a mirror up to something that we feel is wrong within Russia coming up to the Winter Olympics, with the anti-gay propaganda laws,” Taylor said.
Taylor added that 50 per cent of the profits from the sale of “Hello, My Name is Vladimir” would go to charities that represent oppressed minorities.
Brewdog, a relatively small Scottish brewery established in 2007, has twelve pubs in Britain, one in Sao Paolo in Brazil, and one in Stockholm in Sweden.
The company has a record of launching limited-edition beers to mark special events.
It introduced a beer laced with herbal Viagra to mark Britain’s royal wedding in 2011.
And a year later it came out with a beer laced with steroids, designed to draw attention to performance-enhancing drugs around the time of the London Olympics.
Brewdog says it has sent a case of the beer to Vladmir Putin himself at the Kremlin.
Madcap Scottish craft brewers, BrewDog, has launched a “protest beer” aimed at Vladimir Putin and Russia’s laws on homosexuality.